Marketingconcept (basic, draft 1) iFish

Product

The iFish is a stylish aquarium with black fish and lasers. As the fish interrupt the lasers the sound produced based on algorhythm changes. You can use as an extension for your home environment to complete the atmosphere with sound (and a little bit of light). You can adjust the feeling of the sound using the colour controller, it also changes the colour of the laser within the aquarium.

Marketing

To market this product we start out with viral marketing. We put a movie on youtube which contains a demonstration, a trailer of this product. This movie contains a link to the official website. To create exposure we try to leak this via some channels as delicious and certain blogs about lifestyle en technics. From that moment on the exposure should grow automatically because of the WOW of this product. This way of marketing is direct and cheap. We believe that the most people who should be interested in this product has an above average internet interest. Owners of the aquarium can upload captured sounds and images from their iFish up to this website ready to be rated.

Blah.. its still a sketch.

http://www.lighting.philips.com/microsite/living_colors/?lang=en