Yo people... here are the different word groups I was talking about earlier today. We have to pick out a small amount of words from each group and "construct" one smart and effective kind of dictionary that people will use while using our "machine" to communicate to each other. There are several groups of words and each one of them consists important words while constructing sentences so we can´t exclude any group.

Groups:

1. Pronoun (I, You)
2. Verb (go, swim, doing stuff)
3. Substantive (love, meat, milk)
4. Adjective (big, small)
5 Adverb (fast, slow)
6 Conjunctions -binding words (under, before, meanwhile, when)

Collective Unconsiousness

When bored, read this:

http://www.sheldrake.org/papers/Morphic/part1.html
http://www.sheldrake.org/papers/Morphic/part2.html
http://www.sheldrake.org/papers/Morphic/part3.html

The brainstrom session

Good results people, now time for some research!

WHAT, WHAT?

Here's the list of what everyone is going to talk about:

Presentation (Twede)
What were the words, the old product, what changed? Process, in short.

Moodboard (Yvonne)
What were we thinkin about, what were we trying to achieve? (How do you spell achieve? Haha..)

Form development (Vedran)
How did we come up with the shape of the aquarium? Show sketches and the old design and talk about development.

Technology (Kasper)
How does the SLF work with the live fishes and such?

Marketing (Stephanie)
Viral marketing; put up a short commercial movie on a page like Youtube, etcetera.

now time for some beers :)

tomorrow more

Marketingconcept (basic, draft 1) iFish

Product

The iFish is a stylish aquarium with black fish and lasers. As the fish interrupt the lasers the sound produced based on algorhythm changes. You can use as an extension for your home environment to complete the atmosphere with sound (and a little bit of light). You can adjust the feeling of the sound using the colour controller, it also changes the colour of the laser within the aquarium.

Marketing

To market this product we start out with viral marketing. We put a movie on youtube which contains a demonstration, a trailer of this product. This movie contains a link to the official website. To create exposure we try to leak this via some channels as delicious and certain blogs about lifestyle en technics. From that moment on the exposure should grow automatically because of the WOW of this product. This way of marketing is direct and cheap. We believe that the most people who should be interested in this product has an above average internet interest. Owners of the aquarium can upload captured sounds and images from their iFish up to this website ready to be rated.

Blah.. its still a sketch.

http://www.lighting.philips.com/microsite/living_colors/?lang=en

Hi, here is the list of things that needs to be done:

• Shape of the product (Vedran)
• Marketing:
• Illustrations (Yvonne, Steph.)
• Marketingplan (Kasper)
• Website (Kasper, Fredrik, Vedran)

Keywords are the following:

• Minimal
• iPod
• white/blackfish
• (dark)purple
  

useful colourscjeme links

http://www.colourlovers.com/

http://kuler.adobe.com/

different dyes

some tryouts

Moodboard

Feel free to add and complain!

New concept - new logo!

Sorry that I forgot to put up the logo yesterday. Good thing that I'd put it in my own blog. Eh?
Any way, our new concept needed a new logo and this is what I came up with. The colorfull stripes represents the laserbeams, and I guess that the other stuff you get. And changes can always be done!

Oh, and also - I'm going home this Saturday to Sunday evening, but I'll bring my computer and my cell, so if there's anything - write or call me! (stephanie.lindgren@hotmail.com / +46 709 64 96 23)

/S in the houshizzle

Hardcore infographic buisness biatch!

Teh logo

As made by stephanie, found it lying around her blog

Someone doing illustrations from the design?

Otherwise i would love to do some illustrator/maya stuff.

Links

Cockroach robot: http://www.youtube.com/watch?v=gwZD59Ic9T8

Tenori-on (musical instrument): http://www.youtube.com/watch?v=MRXEx-uQR7E

Monome (minimalistic interfaces/midi controllers etc): http://monome.org/

Pierre Bastien (mecchano orchestras): http://www.youtube.com/watch?v=dhkuQgiYQ0I

Led Coffee Table: http://www.becausewecan.org/LED_Coffee_Table_The_Wave


there is more to come!

Crew 8 in tha H.

Hej Tjena!

So heres our blog, so we can keep ourselfs updated about the works on the extech stuff.
I will put up some inspiring links later today (like the stuff i showed yesterday).

/Kasper